Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty. They suggest that in reframing the familiar by asking different questions, and exploring those moments when individuals defy expectations, the human sciences enable a richer understanding of human motivation that identifies new opportunities for companies.