A few years ago, there was a general consensus that sports and streaming platforms weren’t a match. Now, as more and more of these large players are moving into sports – and live broadcasting more generally – tech giants are betting that they can redefine the way we watch and consume sports into something more holistic, says ReD's Alexis Jakubowicz on BFM Business.

To make these new sports super apps successful, companies will need not only an understanding of consumer behaviour, but also of the key drivers of fandom and community-building around sports.

Watch the clip below.