The conventional wisdom that communities can be managed through careful control misunderstands how meaning emerges between consumers and organisations. Here’s why.

Nikki Neuburger, Chief Brand Officer at lululemon, on building community from the ground-up, the importance of two-way dialogue to foster belonging among consumers, and navigating an increasingly polarised cultural landscape.

Tertulia co-founder Lynda Hammes on the power of books in community-building, how to use AI to go beyond personalisation and towards belonging, and her future vision for Tertulia.