Leading with Perspective
We advise leaders on Growth Strategy
& Organisational Change
Growth Strategy
Clarity on where and how to drive growth
WHAT WE OFFER
Core
Strategy
Strategies that anticipate
changing social realities
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Perspective on critical strategic choices and dilemmas
Direction for market development, new market entry, and future growth arenas
Overarching vision and value proposition
We do this by defining the key opportunities and levers for driving growth, and the perspective needed to set a shared direction and focus for the organisation.
Brand
Strategy
Brands with deep cultural resonance and authority
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Revitalised brand vision and values
Customer segmentation and brand positioning
Consequences for corporate strategy, offerings, sales, and marketing
We do this by defining how brands should evolve to be in sync with contemporary culture, ahead of consumer desires and needs, and stand out in the marketplace.
Technology & Product
Innovation
Offerings that better lives and transform industries
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Technology, product, service, and experience requirements
Innovation and product development roadmaps
Pipeline and portfolio simplification
We do this by establishing the requirements for new technologies, offerings and experiences through a rigorous investigation of what is valuable to people and society.
Sales &
Marketing
Engagement models for evolving market dynamics
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Customer segmentation and targeting
Sales and go-to-market strategy
Marketing and customer engagement strategy
We do this by aligning commercial activities with the underlying social dynamics of the market, and aspirations and needs of key customer groups.
Organisational Change
Capabilities that transform culture and performance
WHAT WE OFFER
Cultural Integration
Culture that unlocks collective potential
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Identifying cultural opportunities and risks
Target culture values and behaviours
Prioritised culture change initiatives
We do this by enabling leaders working with active investments, M&A, and organisational culture to identify cultural synergies and tensions and determine which aspects should be evolved and how.
Organisational Effectiveness
Capabilities for succeeding
at scale
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Capability and culture assessment
Prioritised capability and culture initiatives
Revitalised employee value proposition
We do this by enabling organisations at critical stages of growth to determine which capabilities need strengthening, or developing, to achieve their ambition, deliver on their strategy, and increase their resiliency.
Leadership Development
Sensemaking tools and mindset
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When, why and how to use our Sensemaking approach
Working knowledge of applying the approach
Transferable tools and techniques
Putting people at the centre of business decisions requires a particular set of skills rooted in the humanities and social sciences. For some, these skills come intuitively; for others, it can be helpful to be exposed to the practice of applying them first-hand.
What our clients say about us…
“The two main reasons for LEGO’s significant financial recovery are the fact that we now have the right size and that we now understand children’s play and know how to reconnect with kids.”
Jørgen Vig Knudstorp,
former CEO, The LEGO Group
“The innovations Atos has developed over the years with ReD have had a significant import on Atos’ top-line. It is the way ReD works to activate customer understanding and turn it into concrete opportunities that can be executed.”
Britt Meelby Jensen,
CEO, Ambu (former CEO of Atos Medical)
“With understanding how we arrived at it, we’re able to try and scale culture and have it continue to be an enabler of our success, not only in the past but today and in the future.”
Chris Cozic,
EVP & Chief People Officer, Genmab
Books BY AND ABOUT ReD
The Moment of Clarity
On ReD’s journey with clients through the Sensemaking process
