The Economist: Kim Kardashian, Ryan Reynolds and the age of the celebrity brand
ReD partner Sandra Cariglio speaks to The Economist on the rise of the celebrity brand.
News: A change in ownership at ReD Associates
The partner group at ReD Associates has acquired the remaining 49% stake in the company from Cognizant and is expanding the business.
BFM Business: The contradictory consumer behaviour of Gen-Z – Sandra Cariglio
What do the contradictory economic behaviours of Gen-Z tell us about this increasingly influential consumer geneation?
BFM Business: Greenwashing or a real change of paradigm – Sandra Cariglio
As business problems increasingly take on social and moral dimensions, is the era of small CSR gestures coming to an end?
Le Journal du Dimanche: For ReD Associates, Big Tech must reinvest in the human sphere
Sandra Cariglio, Charlotte Vangsgaard and Alexis Jakubowicz outline why the future of Big Tech is about bets not only on technology, but on human behaviour.