Forbes: Sensemaking, Narrative-Building and Playing Your Part
In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides an overview of Sensemaking, including theories about the concept from organizational behavior scholar, Karl Weick.
BBC Newsnight: Is The British High Street In Crisis?
Michele McGrath talks to Helen Thomas, the Business Editor of BBC Newsnight, about the future of the British highstreet in this segment of the show.
Financial Times: Retailers Fragile and Exposed in a Cold Climate
In this article, Michele Chang-McGrath talks to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.
Quartz: How Anthropology Can Heal the Anxiety of our Broken Relationship with Money
Why do people struggle to trust banks? ReD identifies an underlaying disconnect between the way people live their lives and the way banks think people live their lives.
FT: When Tech Negatives Begin To Outweigh Tech Positives
Writing in the FT, Izabella Kaminska discusses how ReD used thick, contextual data to detect credit card fraud, and examine the societal issues around it.
WSJ: Soft Skills and Hard Problems
In this excerpted review of "Sensemaking" by Christian Madsbjerg, Frank Rose discusses the bias against qualitative data, and its strengths in the world of business and tech.
Talk At TEDx Tottenham: Thinking Outside Your Head
Mikkel Rasmussen speaks at TEDx Tottenham about the risk organizations run when they think “inside their head” about future business decisions based on orthodoxies and assumptions
Talk At TedX Port Of Spain: Driving Innovation By Understanding Real People
Eliot talks about the costly errors companies make based on shallow market research rather than a rich understanding of real people.
Bloomberg Businessweek: Heidegger's Marketing Secrets
ReD cofounders speak with Bloomberg about ReD’s phenomenological foundation, methods, and impact for companies seeking to better understand their users.
Talk At TEDx Lower East Side NYC: Christian Madsbjerg On Getting People Right
Christian Madsbjerg speaks at TEDx about the importance of using our own humanity to understand others as social beings amid businesses that assume people are rational thinkers.
Financial Times: Close Observers Of Consumers
Mikkel Rasmussen tells FT about the unique value anthropologists add by working “without hypothesis.”
The Atlantic: Anthropology Inc.
The Atlantic recognizes ReD as one of just a handful of consultancies that treat everyday life as a subject worthy of the scrutiny normally reserved for academic social science
Mandag Morgen: Sick Leave Now A Bigger Problem Than Unemployment
ReD explores why Danes are taking so much sick leave, and no, it doesn’t have to do with actually being sick…