Ian Dull

U.S.

Ian Dull is a lead on ReD’s global technology and mobility practices. With a background in anthropology and design, he helps companies across consumer and medical technology, mobility, and industrials develop strategies and identify new opportunities in emerging social and technological worlds. At ReD, he specialises in long-term innovation projects and translating ethnographic insight into concrete products and experiences.

Prior to joining ReD, Ian applied anthropology and design to the world of architectural heritage at UNESCO. He holds an MPhil in Archaeology and Anthropology from Cambridge and a BA from Yale.

ReD Associates-Ian Dull

Ian Dull is a partner at ReD’s New York Office.

FEATURE

You can’t disrupt the city

ReD partner Ian Dull with Jeff Risom from Gehl Architects

Mobility disrupters go wrong when they think of cities as hardware searching for better software.

Read more here

Latest perspectives from Ian

Featured
Unlocking demand is the key to making ancient grains the future, not the past
Unlocking demand is the key to making ancient grains the future, not the past

ReD’s Ian Dull and Mad Holme outline four challenges – from consumption to production – that will be important to solve to create a sustainable food system.

Wisk – New Opportunities for Equitable Transport
Wisk – New Opportunities for Equitable Transport

Our white paper co-authored with Wisk on how the next generation of urban mobility offerings can deliver truly accessible experiences for all.

Do bodies still matter in the age of AI? – a Live podcast
Do bodies still matter in the age of AI? – a Live podcast

A special edition of our podcast live from NYC as we discuss AI and its impact on the body with Vivienne Ming and Richard Newcombe.

Flesh: A letter from the editors
Flesh: A letter from the editors

The introductory essay to our special series all about our changing relationship to flesh and the body.

Building for the senses in tech: transcending the stage
Building for the senses in tech: transcending the stage

What movements and bodily experiences will emerging technologies need to capture and represent to evoke the visceral and transcendent qualities of dance? An interview with dancer, choreographer and director Claudia Schreier and writer and director Adam Barish.

Building for the senses in tech: super-human senses
Building for the senses in tech: super-human senses

Our perspective on how to anchor emerging technologies in a deep understanding of our sensory experiences.

Does artificial intelligence mean artificial intimacy?
Does artificial intelligence mean artificial intimacy?

Artificial intelligence represents a new horizon of human connection to technology. What does our deepening relationship to AI tell us about what it means to be intimate with someone or something, with or without a body?

When food becomes medicine
When food becomes medicine

We speak to Season Health about how they started their food-as-medicine platform, adherence, and the challenge of introducing new approaches to healthcare.

Wearable technology is everywhere. But how do you actually make it wearable?
Wearable technology is everywhere. But how do you actually make it wearable?

To get wearables right, we have to get the body right first. Our research across fashion, luxury, and technology points to at least three strategies from fashion and adornment to help makers, in short, make wearables more wearable. 

Lost and Found in Public Space
Lost and Found in Public Space

In this series of vignettes, people at ReD reflect on the spaces around them that at different moments in their lives, have impacted their sense of belonging.

Why Bitcoin Is Really about Belonging
Why Bitcoin Is Really about Belonging

What financial institutions can learn from the hidden cultures of crypto.

At play with DALL-E 2: fieldnotes from the algorithm
At play with DALL-E 2: fieldnotes from the algorithm

DALL-E 2 has been inspiring endless rumination on the future of technology and art: will DALL-E be a new creative tool or the death of art altogether?

Phenomena S2 E1: Cities
Phenomena S2 E1: Cities

Post-lockdown, there is renewed enthusiasm and excitement around cities.

How Can We Get Ready for the 'Metaverse'?
How Can We Get Ready for the 'Metaverse'?

When it comes to rolling out groundbreaking innovations like the metaverse, getting social norms right is more important than the tech itself.

You Can’t Disrupt the City
You Can’t Disrupt the City

Getting #mobilityasaservice ‘right’ is an ever-evolving challenge for cities the world over. How do mobile disrupters go wrong when they think of cities as hardware searching for software?

After billions invested, why are payments still so boring?
After billions invested, why are payments still so boring?

When it comes to payments, the world of social science has much more to offer than nudges and dopamine-rushes. There are profound and durable human mechanisms to tap into – revealing opportunities for loyalty, relationships, and growth every provider aspires to capture.

White Paper: Understanding Baby Boomers in the Digital Age
White Paper: Understanding Baby Boomers in the Digital Age

Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.