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We work with leaders across industries to help them understand how best to effectively manage and grow an organisation and its culture. As working structures change in light of the pandemic, evolving technologies, and remote work, we see new roles and capabilities emerging. Our inside-out and outside-in perspectives help leaders shape and execute strategy, understand their workers and customers, and adapt to these seismic changes taking place.

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Pioneering future DNA testing and diagnostics
Pioneering future DNA testing and diagnostics

A conversation between Fredrik Alpsten, CEO at Devyser
and Mads Holme, Managing Partner at ReD Associates.

Culture as the key ingredient in successful M&As
Culture as the key ingredient in successful M&As

Our leadership interview with Mikael Wedell-Wedellsborg, VP Corporate Development at Novo Nordisk and Eric Dessertenne, CEO at Biocorp on culture as the key ingredient in successful M&As.

How To Build Belonging At A 350,000-Person Company
How To Build Belonging At A 350,000-Person Company

Jacob Aarup-Andersen, former CEO of ISS Group and current Carlsberg Group CEO, on making belonging a top priority in a giant people organisation and putting the S in ESG on the leadership agenda.

Scaling the ‘special sauce’ of a culture in a global organisation
Scaling the ‘special sauce’ of a culture in a global organisation

Millie Arora sits down with Chris Cozic, Executive Vice President & Chief People Officer at Genmab to discuss how to scale and cultivate culture.

Stepping out of the corporate comfort zone in medical care
Stepping out of the corporate comfort zone in medical care

Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

Taking the climate fight to the oceans and aquatic foods
Taking the climate fight to the oceans and aquatic foods

WorldFish’s interim director general on shifting the climate narrative and using social science to lead organisational change

Deep context: A strategic approach to organisational change
Deep context: A strategic approach to organisational change

Ed Whiting (Wellcome Trust’s Director of Strategy) speaks to Mads Holme about the big organisational shifts required to deliver on Wellcome’s new strategy, how deeper, more reciprocal partnerships lead to more long-term solutions, and the importance of human understanding in both effecting change and creating equitable cultures.

Being customer oriented never goes out of fashion
Being customer oriented never goes out of fashion

A conversation between Britt Meelby Jensen, CEO of AMBU A/S & Mads Holme, Managing Partner at ReD Associates.

Building a Growth Engine by Balancing Soft and Hard
Building a Growth Engine by Balancing Soft and Hard

A conversation with the CEO of Karo on how he made his healthcare company more human-centric.

Waking up the sleeping customer
Waking up the sleeping customer

The key to being a proactive insurance provider is to be present in the many moments when people’s uncertainties are activated.

Sensemaking Series Pt III: The four horizons of perspective
Sensemaking Series Pt III: The four horizons of perspective

In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society. Truly transformational companies succeed in influencing their markets and the wider culture, but this requires clarity that few companies truly have.

Sensemaking Series Pt II: Five signs that you are in a fog
Sensemaking Series Pt II: Five signs that you are in a fog

In this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’

Sensemaking Series Pt I: When should I turn to the human sciences?
Sensemaking Series Pt I: When should I turn to the human sciences?

In this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.

Kristian Villumsen, Coloplast’s SVP Of Global Marketing, On Innovation In Healthcare
Kristian Villumsen, Coloplast’s SVP Of Global Marketing, On Innovation In Healthcare

An interview with Kristian Villumsen, a SVP at Coloplast, on how ReD helped the healthcare company innovate.

Growing Beyond Your Core
Growing Beyond Your Core

Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.

CGAP: It’s Not About Savings, Credit or Insurance. It’s About Clients.
CGAP: It’s Not About Savings, Credit or Insurance. It’s About Clients.

Charlotte Vangsgaard discusses at CGAP why the underlying needs and aspirations is key to putting oneself in the shoes of customers.

Quartz: How To Get Ahead As A Businesswoman - Order A Whiskey On The Rocks
Quartz: How To Get Ahead As A Businesswoman - Order A Whiskey On The Rocks

The changing role of businesswomen in emerging markets is causing major shifts in alcohol consumption.

Washington Post: We Need More Humanities Majors
Washington Post: We Need More Humanities Majors

What good is a degree in the humanities in the real world of products and customers? Far more than most people think.