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Millie Arora

U.S.

Based in the Bay Area, Millie Arora is a partner at ReD Associates who specialises in bringing a social science lens to complex regulatory and B2B situations. Her work spans a broad set of clients and industries. She has advised technology companies on how humans relate to algorithms, how people of various generations gather online and on social media, and how social movements share disinformation online. On healthcare, she has helped life sciences companies build a patient-centric agenda including value propositions and patient support programs. In financial services and insurance, she gives clients a more nuanced understanding of people’s complex relationship to money and retirement.

Prior to becoming partner, Millie was ReD’s COO with a particular focus on company growth. Before joining the company, she was a strategy consultant at the New York Economic Development Corporation under the Bloomberg Administration where she developed a portfolio of initiatives to strengthen the resilience of New York City’s economy following the 2008 financial crisis. She holds a Master’s in Public Affairs from Princeton University. She is a widely published author and public speaker on the role of the social sciences in informing business decision-making. Her commentary has appeared in American Banker, Slate, and other publications, and as well as on NYSE’s Inside the ICE House podcast.

Millie Arora is a partner at ReD’s New York office.

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Latest Perspectives from Millie

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Editor’s letter: Where does authority come from today?

The introductory essay to our special series on authority by Millie Arora and Morgan Ramsey-Elliot.

On Good Authority: Ali Noorani

Hewlett Foundation’s Ali Noorani on on authority, trust, the future of democracy, and the role of technology in civic life, as part of our interview series, On Good Authority.

We need to talk about death

Lauren Carroll and Erin Merelli of Deathwives talk desanitising the conversation around death, planning for the end, and why confronting mortality makes for better living.

The deeper issue behind the healthcare strikes: a loss of meaning

Healthcare workers are losing a sense of meaning in their work. How did we get here, and what can we do to solve this as the care system finds itself increasingly squeezed?

Can people have healthy relationships with algorithms?

How I Built Belonging: with Jean Chatzky

HerMoney CEO Jean Chatzky on creating judgment-free safe spaces, fostering belonging in digital communities, and the importance of leading with vulnerability and intimacy.

Ethnography for the AI Age: How to Get Started

As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?

Rethinking ‘our work’

Over the past few months, ReD has conducted immersions with a dozen young professionals in Paris, Shanghai, Copenhagen, Stockholm, and NYC across a range of industries to understand their work attitudes, practices, norms, and expectations for employers.

‘Anthro-Vision’: A Conversation with Gillian Tett

Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.

Inside the ICE House Podcast: Millie Arora

Check out ReD Associates Partner Millie Arora podcast interview with NYSE's Inside the ICE House.

How to Talk to QAnon Loved Ones This Thanksgiving

In this article for Slate, the authors provide lessons learned from original ethnographic research of QAnon ‘formers’.

How Not to Design a Financial ‘Super App’

Financial companies need to understand their customers, their social worlds, and their relationship to money to make “super apps” work in the long term.