HOME > PERSPECTIVES > AI A.I.
AI is a subject often approached with either existential speculation or unchecked optimism. As more and more of our daily lives are moderated by this fast-moving technology, our work helps clients better understand and respond to its growing influence on society and culture. By combining our human-centred approach with expert-led knowledge, we can both identify current behaviours and norms around AI, as well as reimagine how this technology could be used to solve the biggest human and social challenges of the future.
Phenomena: Algorithms
A ReD Podcast
From fashion brands to Silicon Valley giants, virtually every company is trying to make algorithms work for their business. But many algorithms are built on questionable assumptions about the way people think and live.
To unpack this further, Eliot speaks to ReD Partners Maria Cury and Brendan Muha – along with Eleonora Maria Mazzoli, researcher at the Department of Media and Communications at LSE.
When do algorithms get us right and when do they get us wrong? How is our relationship to algorithms changing and how can these insights help businesses make better strategic decisions? And finally, what do user hacks around algorithms tell us about human aspirations?
Our Relationship with Algorithms
Have you ever wondered how our relationship with content-generating algorithms will change the expectations and experiences we seek from tech and social media?
Can people create productive, two-way relationships with online algorithms?
On January 27th 2022, Maria Cury, partner at ReD Associates, gave an inspiring and provoking talk with challenging questions for the AAN community to discuss.
perspectives on A.I.
