Phenomena Episode 3: On Collaboration

A ReD Associates Podcast

Humanising business strategy through the social sciences, one phenomenon at a time

The COVID-19 pandemic has unleashed a tidal wave of interest in remote collaboration. But the problems emerging from the crisis will test team problem-solving on a whole new plane: highly complex interdisciplinary collaboration. Scientists and technologists in disparate fields are collaborating on urgent research to support diagnostics and therapy. AI experts are gathering with biologists, demographers and policymakers to harness insights on the social impact of the pandemic.

ReD Associates put together this episode of Phenomena to explore what kinds of problems require interdisciplinary collaboration and how teams get it right when experts are coming from radically different world views. Drawing from a recent project with Facebook Reality Labs, we reconvened our research team composed of an anthropologist, cognitive scientist and machine learning expert to share their experiences of learning together and collaborating.

The team also  co-wrote a paper about the study, titled “Hybrid Methodology”, which was presented at the 2019 Ethnographic Praxis In Industry Conference (EPIC)

Host: Sandra Cariglio
Roundtable participants: Eryn Whitworth, Friederike Schurr, Maria Cury
Writer and Producer: Hai-Li Kong
Assistant Editor: David Zax
Special Thanks: Lynda Hammes, Avinash Rajendran, Mikkel Krenchel, Hanna Masaryk


[Banner image by Windows, via Unsplash]

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CES 2020: Groundhog Day for Getting People Wrong

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Phenomena Episode 2: The Truth Is Out There