To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans?

Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.

What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?

It's common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?

If Facebook is serious about becoming the social index for the entire web, it needs to make itself a more hospitable place for outside web page content to live.