Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.

What can we learn from the luxury industry about making sustainability sustainable?

African returnees bring a fashion sense as foreign companies look to enter the African market.

LEGO engaged in deep analysis of how and why kids play. Turns out their previous assumptions had been wrong and the insight turned the company’s fortunes around.

This short video presents a glimpse into what it means to be a woman in today's China.

What the leisurely class seeks is heritage, a piece of history they can own and flaunt before their peers.

Despite a flurry of store closures, is brick-and-mortar retail on the verge of a post-pandemic comeback?

It's common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?

As businesses scramble to understand the digital revolution of the home, they have misunderstood many of the realities of modern domestic life.

ReD Associates collaborated with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.

In a global, interconnected world, sometimes the most decadent experience is to be somewhere.

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

How Heidegger’s notion of dwelling helps understand problems with the vehicle space.

More and cheaper are no longer better. The middle class is more concerned with quality and experience.

As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.

Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.

Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent.

In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?