Phenomena S2 E6: Brands
Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.
Phenomena S2 E3: Sustainability
What can we learn from the luxury industry about making sustainability sustainable?
Shifting The Understanding Of A Category In Order To Win It
Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.