Episode 6 of our podcast series, Leading with Perspective, where Tesa executive Stefan Biel discusses how to turn cultural insights into meaningful products.

Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.

What can we learn from the luxury industry about making sustainability sustainable?

Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.