Part of our series “The next wave of strategy”, Kvadrat CEO Anders Byriel speaks to how they built a global brand through investing in culture and the community.

Yubei Gong is a design researcher and educator, currently finishing her PhD at the Tongji College of Design and Innovation, Tongji University. She was a strategy consultant at ReD from 2011-14.

ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthet­ics of the home.

A ReD study about home making for Kvadrat informed the development of the company’s textile-based offerings.

Airport design is becoming less monumental and architecturally ego-driven, and more user-friendly.