ReD’s Ian Dull and Mad Holme outline four challenges – from consumption to production – that will be important to solve to create a sustainable food system.

A special edition of our podcast live from Copenhagen, Denmark, where we talk to Oluf Borbye Pedersen and Theis Brydegaard on all things gut, social eating and adherence.

Unlike the conventional wisdom of marketing, if you want to position a product as premium, use more complex messaging that will demand more of the consumer.

For the neocraftsman, the process behind their product is what makes it exclusive, meaningful, and of high value.