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ReD Associates
About ReD
Offerings
Perspectives
Careers
Contact
About ReD
Offerings
Perspectives
Careers
Contact
Sciendo: Volume 7 (2020): Issue 1 (January 2020)
Life Science Guest User 12/17/20 Life Science Guest User 12/17/20

Sciendo: Volume 7 (2020): Issue 1 (January 2020)

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White Paper: Helping People Heal
Life Science Guest User 12/11/17 Life Science Guest User 12/11/17

White Paper: Helping People Heal

ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.

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MedDevice: Five Keys To Designing Medical Devices For Life Beyond Clinical Trials
Life Science Guest User 2/19/16 Life Science Guest User 2/19/16

MedDevice: Five Keys To Designing Medical Devices For Life Beyond Clinical Trials

More life sciences companies should build their R&D on the unmet needs of patients in real world contexts.

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Drugs Are No Longer The Only King Of Pharma
Life Science Guest User 10/1/15 Life Science Guest User 10/1/15

Drugs Are No Longer The Only King Of Pharma

Pharmaceutical companies should take a closer look at how they create value. In a world of value-based health care, the answer goes beyond developing a new drug.

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Now That Obesity Is A Disease, How Will We Treat It?
Life Science Guest User 10/1/15 Life Science Guest User 10/1/15

Now That Obesity Is A Disease, How Will We Treat It?

As medical understanding around body weight and related medical problems has increased, obesity has become a healthcare concern as well as an aesthetic one.

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A Question Of Perspective
Life Science, Methods Guest User 10/1/15 Life Science, Methods Guest User 10/1/15

A Question Of Perspective

To understand and diagnose an illness requires acknowledging the ecology in which it takes place and collecting multiple perspectives.

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Why Culture Matters For Pharma Strategy
Life Science Guest User 10/1/15 Life Science Guest User 10/1/15

Why Culture Matters For Pharma Strategy

Understanding cultural differences is good for drug companies’ top lines, and also for pushing the boundaries of medical science.

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The Best Wearables Will Be The Ones You Throw Away
Technology Guest User 4/7/15 Technology Guest User 4/7/15

The Best Wearables Will Be The Ones You Throw Away

When developers in wearables put less focus on creating long-term relationships with users, they can deliver more meaningful value to users in the moment.

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MedTech Views: The Surprising Truth About Succeeding With Innovation
Life Science Guest User 4/1/15 Life Science Guest User 4/1/15

MedTech Views: The Surprising Truth About Succeeding With Innovation

ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.

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Pharma Exec: Develop Drugs For People, Not Just Bodies
Life Science Guest User 12/1/13 Life Science Guest User 12/1/13

Pharma Exec: Develop Drugs For People, Not Just Bodies

Pharma companies are taking steps toward "patient-centric" healthcare by using patient insights to guide drug development and clinical trials.

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