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Community Talks: Benedikt Fischer

Benedikt is a Senior Strategist & User Experience Researcher at Waymo, an autonomous vehicle company. Before Benedikt worked as a strategy consultant at ReD in Copenhagen and New York where he led projects with clients in the mobility, pharmaceutical, luxury, and consumer goods industries.

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Applying Theory to Applied Ethnography

In applied ethnographic praxis, how should we use theory? Exploring how existing theory from a variety of domains has supported and advanced our work, this paper justifies and demonstrates how theory can be used in an accessible and practical manner when framing research and analyzing experience in the field.

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Creating An Innovation Culture

Innovation inside many of these companies is characterized by strong teamwork across disciplines, business units, and professional functions. There is a very widespread idea that innovation is driven by a lonely genius, a specific department, or a very special group of innovation champions, but this does not appear to be the case in these high-performing cultures.

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