Christian speaks with HBR about 'sensemaking' as the ability to gather different types of data and integrate them including ways in which people feel, perceive and navigate their worlds.

ReD’s Millie Arora talks to Cheddar live from the trading floor of the NYSE, about Generation Z’s pragmatic approach to money and personal finance.

ReD’s Eliot Salandy Brown talks about the values and perspectives of Generation Z and how they differ from those of millennials on “Tell me Everything with John Fugelsang.”

Bill Welser discusses AI and how our humanity - and bias - creeps into it on the Masters of Data podcast.

Sometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.

Christian Madsbjerg speaks to data's use and abuse in a recent conversation with Alastair Dryburgh.

Michele McGrath talks to Helen Thomas, the Business Editor of BBC Newsnight, about the future of the British high street.

Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analyzing all our data.

Amidst rising emphasis on STEM fields, Christian argues for the importance of humanities and liberal arts in creating more empathetic people who are necessary in the workforce.

Christian Madsbjerg claims that this fixation on numbers ignores what makes us human.

Claire speaks with BBC Radio about how the quality and rigor of ReD’s approach puts the human element back into solving today’s biggest business problems.

Big companies have a good sense of what consumers want when asked, but there’s a difference between what they say, and what they do - that’s where ReD comes in.

Christian Madsbjerg talks about the costly mistake brands make when they base decisions on rational assumptions, rather than human behavior.

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.

ReD founders discuss the shortcomings of big data, and endorse the application of human sciences to better understand people and their motivations.

Jun Lee speaks about how good problems feel like a mystery novel where ReD works to challenge assumptions by embedding into people’s social worlds.