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About ReD
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About ReD
Offerings
Perspectives
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Consumer Goods Guest User 9/29/15 Consumer Goods Guest User 9/29/15

A Design Strategy For Adidas

ReD began working for Adidas when they wanted to shift their focus from a company whose marketing was positioned around a pro-athlete-inspired audience to one that more directly targeted fitness for the masses.

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Mentions Guest User 5/24/09 Mentions Guest User 5/24/09

New York Times: Focusing Design Solutions On Social Problems

Filip Lau speaks with NYT about the utility in collaboration between creative designers and social scientists, who are trained to “criticize what already exists.”

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