HBR reviews Christian Madsbjerg’s book, “Sensemaking,” which urges companies to understand the human beings represented in their data sets.

The best CEOs can read a novel and a spreadsheet, ReD co-founder, Christian Madsbjerg, writes. His overarching message is that we should not forget that companies are made up of people and their customers are people, too.

ReD argues that cultural and behavioral context is important for affective applications to successfully read human emotions.

The New York Times discusses ReD’s role in helping develop and broaden Edison International’s approach to energy consulting.

Christian Madsbjerg shares his favorite book pick of the year with Fortune. He explains how it shed light on the limitations of the natural sciences.

ReD comments on the importance of people’s lived experiences as being core to democracy in data-driven election campaigning.

Fast Company investigates apps made for the 1% and whether they are sparking interest.

The Financial Times highlights Ford’s reimagined approach to driving - borrowing a social sciences approach, they are able to better understand shifting consumer needs.

The Financial Times investigates Apple’s release of the Gold Watch. Will their decision to enter the luxury space backfire with consumers?

Inc. discusses the importance of understanding your audience by empathizing with their perspective

The Economist describes the internet as ever-changing and context-specific, despite its global image.

Filip Lau speaks with NYT about the utility in collaboration between creative designers and social scientists, who are trained to “criticize what already exists.”