News: A change in ownership at ReD Associates
The partner group at ReD Associates has acquired the remaining 49% stake in the company from Cognizant and is expanding the business.
Sirius XM: What defines Generation Z?
ReD’s Eliot Salandy Brown talks about the values and perspectives of Generation Z and how they differ from those of millennials on “Tell me Everything with John Fugelsang.”
Talk At TedX Port Of Spain: Driving Innovation By Understanding Real People
Eliot talks about the costly errors companies make based on shallow market research rather than a rich understanding of real people.