Financial Times: Retailers Fragile and Exposed in a Cold Climate
In this article, Michele Chang-McGrath talks to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.
FT: When Tech Negatives Begin To Outweigh Tech Positives
Writing in the FT, Izabella Kaminska discusses how ReD used thick, contextual data to detect credit card fraud, and examine the societal issues around it.
Financial Times: Business books of the month April edition - Sensemaking
The best CEOs can read a novel and a spreadsheet, ReD co-founder, Christian Madsbjerg, writes. His overarching message is that we should not forget that companies are made up of people and their customers are people, too.
Financial Times: The Drive To Make A Better Car
The Financial Times highlights Ford’s reimagined approach to driving - borrowing a social sciences approach, they are able to better understand shifting consumer needs.
Financial Times: Apple Tests Luxury Appeal With Gold Watch
The Financial Times investigates Apple’s release of the Gold Watch. Will their decision to enter the luxury space backfire with consumers?
Financial Times: Close Observers Of Consumers
Mikkel Rasmussen tells FT about the unique value anthropologists add by working “without hypothesis.”