Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analyzing all our data.

Claire speaks with BBC Radio about how the quality and rigor of ReD’s approach puts the human element back into solving today’s biggest business problems.

Eliot talks about the costly errors companies make based on shallow market research rather than a rich understanding of real people.

Big companies have a good sense of what consumers want when asked, but there’s a difference between what they say, and what they do - that’s where ReD comes in.

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.

Christian Madsbjerg speaks at TEDx about the importance of using our own humanity to understand others as social beings amid businesses that assume people are rational thinkers.

The Atlantic recognizes ReD as one of just a handful of consultancies that treat everyday life as a subject worthy of the scrutiny normally reserved for academic social science

Jun Lee speaks about how good problems feel like a mystery novel where ReD works to challenge assumptions by embedding into people’s social worlds.