About ReD > The Partner Group > eliot Salandy Brown
Eliot Salandy Brown
Europe
Eliot was a partner at ReD from 2016-2023. He led projects across a range of sectors for companies such as Intel, LEGO, Mars, and Google, and heads ReD’s mobility/automotive practice. His teams are focused on setting strategic directions for how companies approach the big challenges and opportunities facing their industries. His automotive projects include setting the customer strategy for driverless cars and defining a new approach to digital service innovation for a global automotive company. Across projects, Eliot is focused on ensuring that human needs and behaviour are integrated into the development of new offerings and technologies.
He has lectured and run courses at New York University, Columbia University, Copenhagen Institute of Interaction Design, ArtCenter College of Design, and Duke University. His work has received the Gold Award from the Industrial Designers Society of America (ISDA). Eliot, a British-Trinidadian, holds a Masters from the London School of Economics.
Eliot Salandy Brown is a partner at ReD’s Copenhagen Office.
Latest Perspective from Eliot
Episode 9 of season 2 of our Phenomena podcast with Sandra Cariglio and Polly Rodriguez – does sex still sell?
Is understanding young people the key to building better relationships between financial institutions and consumers?
To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans?
Is strategy becoming a lost art? We speak to Roger Martin, one of the most influential minds in business and a trusted strategy advisor to global CEOs on the sorry state of strategy today and what we can do about it
Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.
What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?
How can a more social and cultural understanding of mental health offer better solutions to care?
Is an overemphasis on shallow belonging contributing to a crisis of loneliness?
What can we learn from the luxury industry about making sustainability sustainable?
PRESS
The partner group at ReD Associates has acquired the remaining 49% stake in the company from Cognizant and is expanding the business.
ReD’s Eliot Salandy Brown talks about the values and perspectives of Generation Z and how they differ from those of millennials on “Tell me Everything with John Fugelsang.”
Eliot talks about the costly errors companies make based on shallow market research rather than a rich understanding of real people.