Phenomena S2 E8: Money
Why the finance sector is out of sync with people’s experience of money, and what to do about it.
Money is one of the great stressors of our age, and learning to manage our finances one of our most important life needs. So why do the financial products we are offered still feel so out of sync with how we really experience money?
In this episode, host Eliot Salandy Brown sits down with Martin Gronemann, a partner at ReD Associates leading our work in finance, and John Dalton, Vice President of Research at the Fidelity Center for Applied Technology, to unpick how social science is helping banks build richer interactions with people.
How do some executives misunderstand young people? What are the key emerging financial practices to watch? How has the digitization of financial tools made managing money even more overwhelming? And how might introducing productive friction help us make better and more informed financial decisions?
