Iago Noguer Storgaard

Europe

Iago, a Danish-Spanish ethnologist, joined ReD as one of its first employees in the Copenhagen office and has carried out extensive ethnographic research across Europe, the Americas, Africa, and Asia. Iago now drives the firm’s technology practice in Europe. His projects revolve around understanding the dynamics of technology adoption and its interplay with the influences of culture and business. At ReD, Iago has designed and led innovation and strategy projects, advising executives at leading companies in telecom, media, and consumer electronics, particularly on the changing relationships between children, youth, and their parents. Over the years he has also played a significant role in strategic shifts at an iconic global toy company, helping both to make the company and their offerings more digitally accessible and also more relevant to non-Western cultures.

Iago holds a Masters in European Ethnology and Political Science from the University of Copenhagen.