The next wave of strategy - with Jørgen Vig Knudstorp

How to crystallise a strategy in a worldview

As part of our ongoing series “The next wave of strategy”, ReD partners Charlotte Vangsgaard and Iago Storgaard speak to Jørgen Vig Knudstorp, former CEO and President of The LEGO Group and current board member and advisor to some of the biggest companies in the world. They delve into how to crystallise a strategy into a single metric, why culture is a question of habits, and how leaders can respond to technological and geopolitical uncertainty.

Watch the video below.

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THE NEXT WAVE OF STRATEGY

At ReD, we have been developing a new perspective on strategy in collaboration with Roger Martin, one that extends beyond economic optimisation and user-centricity. Building on these two pillars, this new approach to strategy also incorporates understanding complex social dynamics in order to sharpen a company’s perspective on the culture or “world” they’re operating in, and in turn, unlock growth. In this video series, we hear from leaders on why this is the way forward.

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“How do you do strategy, in a world where it seems technology is moving faster, where geopolitics seems to have gained a new prominence? Those are questions that unsettle my very firm views on how to do strategy.”

“I believe this famous notion that culture eats strategy.”

“The highest of the hierarchy of needs is the ability to crystallise the journey ahead, what people might call a transformation or a strategy, into a single metric.”

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