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Martin Gronemann

Europe

Martin has extensive experience working with global leaders across finance, healthcare, P/E, and industrials. Martin heads up ReD’s practice in financial services in Europe and has advised clients in retail banking, wealth management, corporate banking, pension products, and life insurance. Martin is particularly energised by helping executives and their teams step out of corporate comfort zones to build growth and innovation strategies. He helps clients navigate outmoded assumptions and hypotheses, bring the everyday lives of customers to the epicentre of corporate decision-making, and turn original insights into quantifiable opportunities.

Martin has written and spoken widely on finance and healthcare with work featured in publications such as the FT, The Economist, The Times, and Quartz. Martin holds a Masters in Political Science from University of Copenhagen.

Martin Gronemann is a partner at ReD’s Copenhagen office.

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FEATURED

Stepping out of the corporate comfort zone in medical care

A conversation between Zlatko Rihter, CEO at Mölnlycke and Martin Gronemann, Partner at ReD Associates

A leader’s perspective on trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

Read the interview

LATEST PERSPECTIVES FROM MARTIN

All Perspectives

On Good Authority: Jeppe Christiansen

CEO of Maj Invest Jeppe Christiansen on the authority of simple messaging in business, politics, and beyond, as part of our interview series, On Good Authority.

Building a growth strategy on deep customer understanding –with Hans Arnum

Martin Gronemann sits down with Hans Arnum, Head of Commercial Lines Denmark at Tryg to discuss reflections on their company growth strategy.

Human Insights in Private Equity

Human Insights in Private Equity - Results from our survey of industry leaders

Phenomena S2 E8: Money

Is understanding young people the key to building better relationships between financial institutions and consumers?

Stepping out of the corporate comfort zone in medical care

Zlatko Rihter (CEO at Mölnlyck) speaks to Martin Gronemann about trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

‘Anthro-Vision’: A Conversation with Gillian Tett

Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.

The Ethical Dilemma

Most people end up making suboptimal investment decisions. But is automation the answer from an ethical point of view?

How to Avoid a Financial Panic over Retirement

The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.