The next wave of strategy - with Alexander Lacik
How to anchor a long-term growth strategy in consumer brand desire
As part of our ongoing series “The next wave of strategy”, ReD partner Filip Lau speaks to Pandora CEO Alexander Lacik on how rooting Pandora’s corporate strategy in a deep, sophisticated understanding of the consumer and their world, has brought the company back onto a growth trajectory. He also discusses how Pandora has organically evolved into a community-based brand and shares his advice for leaders looking to transform consumer insights into growth.
Watch the video below.
THE NEXT WAVE OF STRATEGY
At ReD, we have been developing a new perspective on strategy in collaboration with Roger Martin, one that extends beyond economic optimisation and user-centricity. Building on these two pillars, this new approach to strategy also incorporates understanding complex social dynamics in order to sharpen a company’s perspective on the culture or “world” they’re operating in, and in turn, unlock growth. In this video series, we hear from leaders on why this is the way forward.