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ReD Associates
About ReD
Offerings
Perspectives
Careers
Contact
About ReD
Offerings
Perspectives
Careers
Contact
The next wave of strategy - with Jørgen Vig Knudstorp
Strategy 3.0 Matt Kay 6/12/25 Strategy 3.0 Matt Kay 6/12/25

The next wave of strategy - with Jørgen Vig Knudstorp

Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

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The next wave of strategy - with Lars Rasmussen
Strategy 3.0 Matt Kay 6/11/25 Strategy 3.0 Matt Kay 6/11/25

The next wave of strategy - with Lars Rasmussen

Part of our series “The next wave of strategy”, Coloplast CEO Lars Rasmussen speaks to why good questions are often more important than answers in strategy creation.

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The next wave of strategy - with Jigsaw’s Yasmin Green and Beth Goldberg
Strategy 3.0 Matt Kay 6/5/25 Strategy 3.0 Matt Kay 6/5/25

The next wave of strategy - with Jigsaw’s Yasmin Green and Beth Goldberg

Part of our series “The next wave of strategy”, Jigsaw’s CEO Yasmin Green and Head of R&D Beth Goldberg speak to how they’ve evolved their strategy, collaborating with AI, and going beyond users to study communities.

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The next wave of strategy - with Cees de Jong, Chairman of Novonesis
Strategy 3.0 Matt Kay 5/15/25 Strategy 3.0 Matt Kay 5/15/25

The next wave of strategy - with Cees de Jong, Chairman of Novonesis

Part of our series “The next wave of strategy”, Novonesis chairman Cees de Jong speaks to getting strategy right during times of high uncertainty.

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The next wave of strategy - with Britt Meelby Jensen, CEO of Ambu
Strategy 3.0 Matt Kay 5/9/25 Strategy 3.0 Matt Kay 5/9/25

The next wave of strategy - with Britt Meelby Jensen, CEO of Ambu

Part of our series “The next wave of strategy”, Ambu CEO Britt Meelby Jensen speaks to placing customers at the heart of strategy, culture as a competitive advantage, and her playbook for being a successful leader.

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The next wave of strategy - with Carsten Egeriis
Strategy 3.0 Matt Kay 5/1/25 Strategy 3.0 Matt Kay 5/1/25

The next wave of strategy - with Carsten Egeriis

Part of our series “The next wave of strategy”, Danske Bank CEO Carsten Egeriis speaks about why strategy must be rooted in culture and purpose.

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The next wave of strategy - with Anders Byriel
Strategy 3.0 Matt Kay 4/16/25 Strategy 3.0 Matt Kay 4/16/25

The next wave of strategy - with Anders Byriel

Part of our series “The next wave of strategy”, Kvadrat CEO Anders Byriel speaks to how they built a global brand through investing in culture and the community.

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The next wave of strategy - with Ben Valenta
Strategy 3.0 Matt Kay 4/10/25 Strategy 3.0 Matt Kay 4/10/25

The next wave of strategy - with Ben Valenta

Part of our series “The next wave of strategy”. FOX Sports executive Ben Valenta speaks about how to build long-term value by grounding strategy in a consumer worldview.

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The next wave of strategy - with Alexander Lacik
Strategy 3.0 Matt Kay 3/31/25 Strategy 3.0 Matt Kay 3/31/25

The next wave of strategy - with Alexander Lacik

CEO Alexander Lacik discusses how rooting Pandora’s corporate strategy in a deep, sophisticated understanding of the consumer and their world, has brought the company back onto a growth trajectory. 


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