Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

Part of our series “The next wave of strategy”, Coloplast CEO Lars Rasmussen speaks to why good questions are often more important than answers in strategy creation.

Part of our series “The next wave of strategy”, Jigsaw’s CEO Yasmin Green and Head of R&D Beth Goldberg speak to how they’ve evolved their strategy, collaborating with AI, and going beyond users to study communities.

Why the humanities provide a method for moving forward with confidence at times of high uncertainty.

The conventional wisdom that communities can be managed through careful control misunderstands how meaning emerges between consumers and organisations. Here’s why.

Part of our series “The next wave of strategy”, Novonesis chairman Cees de Jong speaks to getting strategy right during times of high uncertainty.

Part of our series “The next wave of strategy”, Ambu CEO Britt Meelby Jensen speaks to placing customers at the heart of strategy, culture as a competitive advantage, and her playbook for being a successful leader.

Part of our series “The next wave of strategy”, Danske Bank CEO Carsten Egeriis speaks about why strategy must be rooted in culture and purpose.

Part of our series “The next wave of strategy”, Kvadrat CEO Anders Byriel speaks to how they built a global brand through investing in culture and the community.

Part of our series “The next wave of strategy”. FOX Sports executive Ben Valenta speaks about how to build long-term value by grounding strategy in a consumer worldview.

CEO Alexander Lacik discusses how rooting Pandora’s corporate strategy in a deep, sophisticated understanding of the consumer and their world, has brought the company back onto a growth trajectory. 

Episode 6 of our podcast series, Leading with Perspective, where Tesa executive Stefan Biel discusses how to turn cultural insights into meaningful products.

Five strategy principles for building a resilient NGO that can thrive in an uncertain climate. 

Episode 5 of our podcast series, Leading with Perspective, where Dr. Githinji Gitahi, Group CEO of Amref Health Africa, speaks to the strategic journey towards lasting health change in Africa.

Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? In collaboration with Roger Martin, we propose an update to the leading theory of value creation – the Cultural Divided.

Our paper at EPIC 2024 on a strategic orientation ethnographers can use to apply their unique capabilities in the shifting business landscape.

Our paper on three productive frictions in today’s business setting, presented by Maria Cury at EPIC 2023.

Is understanding young people the key to building better relationships between financial institutions and consumers?

To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans?

Is strategy becoming a lost art? We speak to Roger Martin, one of the most influential minds in business and a trusted strategy advisor to global CEOs on the sorry state of strategy today and what we can do about it