“We can uncover and advocate for the tools, features, design principles, and strategies for a healthy human-algorithm relationship – one that has more agency, control, and dynamism – through friction.” – ReD partner Maria Cury, EPIC2023 Kickoff.

Businesses often assume that people want algorithms to be frictionless. Our work, however, shows something different: people want to have relationships and dialogues with algorithms and hack them toward different ends – in other words, social algorithms.

See the full video below, or for a more in-depth discussion on how our relationship to algorithms is changing and how these insights can help businesses make better strategic decisions, you can listen to our podcast on algorithms here.