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ReD Associates
About ReD
Offerings
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Careers
Contact
About ReD
Offerings
Perspectives
Careers
Contact
The next wave of strategy - with Jørgen Vig Knudstorp
Strategy 3.0 Matt Kay 6/12/25 Strategy 3.0 Matt Kay 6/12/25

The next wave of strategy - with Jørgen Vig Knudstorp

Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

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The next wave of strategy - with Jigsaw’s Yasmin Green and Beth Goldberg
Strategy 3.0 Matt Kay 6/5/25 Strategy 3.0 Matt Kay 6/5/25

The next wave of strategy - with Jigsaw’s Yasmin Green and Beth Goldberg

Part of our series “The next wave of strategy”, Jigsaw’s CEO Yasmin Green and Head of R&D Beth Goldberg speak to how they’ve evolved their strategy, collaborating with AI, and going beyond users to study communities.

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Where are all the social use cases for AI?
Technology, AI Morgan Ramsey Elliot 12/10/24 Technology, AI Morgan Ramsey Elliot 12/10/24

Where are all the social use cases for AI?

ReD’s Morgan Ramsey-Elliot and Mikkel Krenchel on the untapped potential of AI’s social superpowers and the case for more solutions built for “us” rather than “me”.

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What is a meaningful metric? – Live podcast
Authority ReD Associates 8/14/24 Authority ReD Associates 8/14/24

What is a meaningful metric? – Live podcast

A special live episode of the ReD podcast, where ReD partners and guests explore what makes a metric meaningful as part of our special series on Authority.

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Who Are Today’s Experts? – Live podcast
Authority ReD Associates 1/1/24 Authority ReD Associates 1/1/24

Who Are Today’s Experts? – Live podcast

A special live episode of the ReD podcast, where ReD partners and guests explore changing notions of expertise as part of our special series on Authority.

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Authorship in the Age of AI – Live podcast
Authority ReD Associates 1/1/24 Authority ReD Associates 1/1/24

Authorship in the Age of AI – Live podcast

A special live episode of the ReD podcast, where ReD partners and guests explore authorship in the age of AI, as part of our special series on Authority.

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Do bodies still matter in the age of AI? – a Live podcast
Flesh Ian Dull 12/14/23 Flesh Ian Dull 12/14/23

Do bodies still matter in the age of AI? – a Live podcast

A special edition of our podcast live from NYC as we discuss AI and its impact on the body with Vivienne Ming and Richard Newcombe.

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Does artificial intelligence mean artificial intimacy?
Flesh ReD Associates 11/22/23 Flesh ReD Associates 11/22/23

Does artificial intelligence mean artificial intimacy?

Artificial intelligence represents a new horizon of human connection to technology. What does our deepening relationship to AI tell us about what it means to be intimate with someone or something, with or without a body?

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Social Algorithms: why we need them and how friction will get us there
Technology, AI Maria Cury 3/15/23 Technology, AI Maria Cury 3/15/23

Social Algorithms: why we need them and how friction will get us there

There’s an assumption that people want algorithms to serve up frictionless experiences, but our work shows something different. People want to have relationships and dialogues with algorithms and hack them toward different ends – in other words, social algorithms.

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How I Built Belonging: with Lynda Hammes
Belonging Matthew Janney 3/12/23 Belonging Matthew Janney 3/12/23

How I Built Belonging: with Lynda Hammes

Tertulia co-founder Lynda Hammes on the power of books in community-building, how to use AI to go beyond personalisation and towards belonging, and her future vision for Tertulia.

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Generative AI: a reading list
AI, Technology Matt Kay 12/21/22 AI, Technology Matt Kay 12/21/22

Generative AI: a reading list

A list of articles, Twitter threads, blog posts, podcasts, and books is an attempt to cut through the unchecked hyperbole and direct you to the most interesting angles on the topic.

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Phenomena S2 E2: Algorithms
Technology, AI Eliot Salandy Brown 11/30/22 Technology, AI Eliot Salandy Brown 11/30/22

Phenomena S2 E2: Algorithms

From fashion brands to Silicon Valley giants, virtually every company is trying to make algorithms work for their business.

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How Can We Get Ready for the 'Metaverse'?
Technology, AI Guest User 5/24/22 Technology, AI Guest User 5/24/22

How Can We Get Ready for the 'Metaverse'?

When it comes to rolling out groundbreaking innovations like the metaverse, getting social norms right is more important than the tech itself.

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Understanding Our Hands is Key to Getting Haptic Technology Right
Technology, AI, Flesh Guest User 12/10/21 Technology, AI, Flesh Guest User 12/10/21

Understanding Our Hands is Key to Getting Haptic Technology Right

As companies roll out haptic technology that mimics the sensation of weight and touch of real objects when handled in virtual space, it’s important we keep the technology in the background to ensure our hands, and humans, can learn, collaborate, and shine on their own.

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The Moonshot Tech Challenge of Our Era is Context
Technology, Methods Guest User 3/25/20 Technology, Methods Guest User 3/25/20

The Moonshot Tech Challenge of Our Era is Context

A ReD paper based on work conducted with Facebook Reality Labs offers reflections on why context matters and how to study abstract concepts in everyday life.

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CES 2020: Groundhog Day for Getting People Wrong
Technology, Mobility Jonathan Lowndes 1/10/20 Technology, Mobility Jonathan Lowndes 1/10/20

CES 2020: Groundhog Day for Getting People Wrong

In our tech practice, we monitor CES each year for provocative and disruptive innovations that might force us to rethink the tech landscape our clients live in.

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Phenomena Episode 3: On Collaboration
AI, Technology Guest User 1/4/20 AI, Technology Guest User 1/4/20

Phenomena Episode 3: On Collaboration

This podcast explores which problems require interdisciplinary collaboration and how teams with radically different world views can get it right.

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More Humanity, Less Hype: ‘Staying Human’ at the 2018 AI Summit
Technology, AI Guest User 10/12/18 Technology, AI Guest User 10/12/18

More Humanity, Less Hype: ‘Staying Human’ at the 2018 AI Summit

A moderate approach believes AI can be a powerful force for good. But to understand AI risks and opportunities, we first must understand what we mean by it.

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Have We Lost Our Minds?
Technology, AI Guest User 9/18/17 Technology, AI Guest User 9/18/17

Have We Lost Our Minds?

Critical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.

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Business Insider: The idea that AI can 'read' the emotions on your face is profoundly flawed
AI, Technology Guest User 11/20/15 AI, Technology Guest User 11/20/15

Business Insider: The idea that AI can 'read' the emotions on your face is profoundly flawed

At the heart of affective computing are three misguided ideas about what human emotions are.

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