As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?

We’ve seen the discourse around privacy work its way from the headlines to the dinner table, and through our fieldwork we’ve listened to everyday families discuss what it means for them.

Instead of letting the tech industry invade your privacy in the name of their progress, it’s time to really ask — What do we really want as a society?

The real lesson of Google Flu Trends is that it isn’t enough to ask how ‘big’ the data is—we also need to ask how ‘thick’ it is.

Only by combining thick and big data can CMOs find real solutions to their strategic problems.

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.

Ad agencies want to use Big Data analytics to create highly targeted ads. But an algorithm can never truly master the art of persuasion.

Why Big Data so often misunderstands people and what businesses should do about it.