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About ReD
Offerings
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About ReD
Offerings
Perspectives
Careers
Contact
Building a growth strategy on deep customer understanding –with Hans Arnum
Finance Matt Kay 2/1/24 Finance Matt Kay 2/1/24

Building a growth strategy on deep customer understanding –with Hans Arnum

Martin Gronemann sits down with Hans Arnum, Head of Commercial Lines Denmark at Tryg to discuss reflections on their company growth strategy.

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Phenomena S2 E8: Money
Theory, Social Impact, Finance Eliot Salandy Brown 8/30/23 Theory, Social Impact, Finance Eliot Salandy Brown 8/30/23

Phenomena S2 E8: Money

Is understanding young people the key to building better relationships between financial institutions and consumers?

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ReD Community Talks: Cengiz Cemaloglu
Methods, Finance Guest User 2/22/22 Methods, Finance Guest User 2/22/22

ReD Community Talks: Cengiz Cemaloglu

A ReD alum discusses how applied anthropology prepared him for business school.

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Inside the ICE House Podcast: Millie Arora
Finance, Methods Guest User 1/24/22 Finance, Methods Guest User 1/24/22

Inside the ICE House Podcast: Millie Arora

Check out ReD Associates Partner Millie Arora podcast interview with NYSE's Inside the ICE House.

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The Ethical Dilemma
Finance, Technology Anders Mandahl Christiansen 10/21/21 Finance, Technology Anders Mandahl Christiansen 10/21/21

The Ethical Dilemma

Most people end up making suboptimal investment decisions. But is automation the answer from an ethical point of view?

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How to Avoid a Financial Panic over Retirement
Finance, Generations Guest User 10/20/21 Finance, Generations Guest User 10/20/21

How to Avoid a Financial Panic over Retirement

The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.

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How Not to Design a Financial ‘Super App’
Finance, Technology Guest User 9/22/21 Finance, Technology Guest User 9/22/21

How Not to Design a Financial ‘Super App’

Financial companies need to understand their customers, their social worlds, and their relationship to money to make “super apps” work in the long term.

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‘Stability’: Dissecting Banking’s Next Big Bet
Finance Guest User 10/9/20 Finance Guest User 10/9/20

‘Stability’: Dissecting Banking’s Next Big Bet

As banks took to increase profit by introducing digital self-services, some of these tactics may also weaken existing relationships with customers.

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After billions invested, why are payments still so boring?
Finance Ian Dull 4/2/20 Finance Ian Dull 4/2/20

After billions invested, why are payments still so boring?

When it comes to payments, the world of social science has much more to offer than nudges and dopamine-rushes. There are profound and durable human mechanisms to tap into – revealing opportunities for loyalty, relationships, and growth every provider aspires to capture.

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Waking up the sleeping customer
Finance, Leadership Martin Gronemann 10/25/19 Finance, Leadership Martin Gronemann 10/25/19

Waking up the sleeping customer

The key to being a proactive insurance provider is to be present in the many moments when people’s uncertainties are activated.

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How analytics matter
Finance, AI Martin Gronemann 10/25/19 Finance, AI Martin Gronemann 10/25/19

How analytics matter

Martin Gronemann and Sebastian Barfort look at how to integrate data and analytics into your organization to make a lasting impact.

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FT Adviser: Lessons From The World Of Gaming To Improve Financial Literacy
Finance, Technology Guest User 7/17/18 Finance, Technology Guest User 7/17/18

FT Adviser: Lessons From The World Of Gaming To Improve Financial Literacy

Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.

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The Telegraph: Bitcoin’s Value is Driven by Human Emotion, Not Code
Finance Guest User 2/14/18 Finance Guest User 2/14/18

The Telegraph: Bitcoin’s Value is Driven by Human Emotion, Not Code

Bitcoin, like any currency, is really just an expression of mutual trust in cultural norms and practices, which makes the humanities relevant in understanding them.

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Financial News: Banks Are Missing The Human Touch
Finance Guest User 1/9/18 Finance Guest User 1/9/18

Financial News: Banks Are Missing The Human Touch

ReD conducted an anthropological study to answer the simple question: how do people relate to their money?

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White Paper: A New Direction for the Future of Financial Services
Technology, Finance Guest User 5/9/17 Technology, Finance Guest User 5/9/17

White Paper: A New Direction for the Future of Financial Services

In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.

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The Silo Effect - A Conversation With Gillian Tett
Finance, Methods Guest User 7/28/16 Finance, Methods Guest User 7/28/16

The Silo Effect - A Conversation With Gillian Tett

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Human-Centric Approaches To Not-For-Profit Challenges
Social Impact, Finance, Philanthropy Guest User 9/30/15 Social Impact, Finance, Philanthropy Guest User 9/30/15

Human-Centric Approaches To Not-For-Profit Challenges

The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.

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What Attracts Investors To Cities?
Mobility, Finance Guest User 9/28/15 Mobility, Finance Guest User 9/28/15

What Attracts Investors To Cities?

Drawing investors to cities no longer depends on low taxes. The new trend is to sell a city on its people and lifestyle.

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Money Is Not Enough To Make Consumers Go Green
Finance, Sustainability Martin Gronemann 8/11/15 Finance, Sustainability Martin Gronemann 8/11/15

Money Is Not Enough To Make Consumers Go Green

Money is not enough to make consumers go green. There are other, more emotional levers that ought to be explored.

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CGAP: It’s Not About Savings, Credit or Insurance. It’s About Clients.
Finance, Leadership Guest User 8/11/15 Finance, Leadership Guest User 8/11/15

CGAP: It’s Not About Savings, Credit or Insurance. It’s About Clients.

Charlotte Vangsgaard discusses at CGAP why the underlying needs and aspirations is key to putting oneself in the shoes of customers.

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