Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.

Our study of the mechanics behind relationship-building among young people uncovered how so­cial networks affect the quality of their friendships.

ReD facilitated Coloplast’s transition to compliance with a more micro-level approach to innovation.

ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthet­ics of the home.

We segmented the market for DONG Energy to help the Danish company understand how its customers think about energy and sustainability.

ReD conducted Novo Nordisk’s first study around the emotional experience of patients living with diabetes.

A ReD study about home making for Kvadrat informed the development of the company’s textile-based offerings.

In 2006 a major European brewing company was faced with falling bar and pub sales. Our findings led to a sharp shift in how the brewery approached pubs and bars.

Andrew Muirhead, Director of Innovation, Lufthansa Technik AG, talks about his work with ReD.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.

A nonprofit cultural institute approached ReD with a immersive research project to understand the value systems of everyday Egyptians.

ReD was enlisted to help explore how Arabs perceive Danes and Den­mark in more depth.

ReD was tasked with understanding what shared values Egyptians had across religious, gender, age, and economic groups. As our project ended, the Arab Spring erupted.