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ReD Associates
About ReD
Offerings
Perspectives
Careers
Contact
About ReD
Offerings
Perspectives
Careers
Contact
The next wave of strategy - with Jørgen Vig Knudstorp
Strategy 3.0 Matt Kay 6/12/25 Strategy 3.0 Matt Kay 6/12/25

The next wave of strategy - with Jørgen Vig Knudstorp

Part of our series “The next wave of strategy”, Jørgen Vig Knudstorp shares his thoughts on the essence of strategy, navigating uncertainty as a leader, and refining culture through habits.

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Phenomena S2 E7: Metaverse
Theory, Technology, Social Impact Eliot Salandy Brown 8/2/23 Theory, Technology, Social Impact Eliot Salandy Brown 8/2/23

Phenomena S2 E7: Metaverse

To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans?

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Analytical Creativity: How and Why Kids Play
Play, Consumer Goods Guest User 5/2/22 Play, Consumer Goods Guest User 5/2/22

Analytical Creativity: How and Why Kids Play

LEGO engaged in deep analysis of how and why kids play. Turns out their previous assumptions had been wrong and the insight turned the company’s fortunes around.

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Strategy+Business: Lego's Serious Play
Play, Consumer Goods Guest User 3/26/15 Play, Consumer Goods Guest User 3/26/15

Strategy+Business: Lego's Serious Play

Most toy companies conduct market research by sending out surveys. Lego sends out anthropologists to study kids in their natural habitat.

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