In this article for Slate, the authors provide lessons learned from original ethnographic research of QAnon ‘formers’.

In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.

A ReD paper based on work conducted with Facebook Reality Labs offers reflections on why context matters and how to study abstract concepts in everyday life.

Innovation inside many of these companies is characterized by strong teamwork across disciplines, business units, and professional functions. There is a very widespread idea that innovation is driven by a lonely genius, a specific department, or a very special group of innovation champions, but this does not appear to be the case in these high-performing cultures.

ReD facilitated Coloplast’s transition to compliance with a more micro-level approach to innovation.

“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”

In our experience, as with art and science, creative business thinking flows best when it pivots on a “big idea”—a “structural design,” or a “paradigm.”

ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.

Most toy companies conduct market research by sending out surveys. Lego sends out anthropologists to study kids in their natural habitat.

The changing role of businesswomen in emerging markets is causing major shifts in alcohol consumption.