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About ReD
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About ReD
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Perspectives
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Business Insider: The idea that AI can 'read' the emotions on your face is profoundly flawed
AI, Technology Guest User 11/20/15 AI, Technology Guest User 11/20/15

Business Insider: The idea that AI can 'read' the emotions on your face is profoundly flawed

At the heart of affective computing are three misguided ideas about what human emotions are.

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5 Innovations From Newspaper Publishers
Technology Guest User 10/30/15 Technology Guest User 10/30/15

5 Innovations From Newspaper Publishers

A list of how five newspaper publishers and media companies are innovating to keep the news industry profitable.

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Shifting The Understanding Of A Category In Order To Win It
Technology, Consumer Goods Guest User 10/16/15 Technology, Consumer Goods Guest User 10/16/15

Shifting The Understanding Of A Category In Order To Win It

Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.

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Who Needs The Web When I've Got Facebook?
Technology, AI Guest User 10/1/15 Technology, AI Guest User 10/1/15

Who Needs The Web When I've Got Facebook?

If Facebook is serious about becoming the social index for the entire web, it needs to make itself a more hospitable place for outside web page content to live.

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Are Magazine Apps Delivering The Right Kind Of Future?
Technology, Generations Guest User 9/30/15 Technology, Generations Guest User 9/30/15

Are Magazine Apps Delivering The Right Kind Of Future?

As apps have become tokens of the future, publishers need to become inventors of everyday science fiction.

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Understanding Social Networking To Fuel Innovation
Technology, Generations Guest User 9/30/15 Technology, Generations Guest User 9/30/15

Understanding Social Networking To Fuel Innovation

Our study of the mechanics behind relationship-building among young people uncovered how so­cial networks affect the quality of their friendships.

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Understanding The Design Rules Of The Home To Improve Product Design
Technology Guest User 9/30/15 Technology Guest User 9/30/15

Understanding The Design Rules Of The Home To Improve Product Design

ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthet­ics of the home.

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Are Teens Really Plugged-In? They Just Text A Lot
Technology, Generations Guest User 9/30/15 Technology, Generations Guest User 9/30/15

Are Teens Really Plugged-In? They Just Text A Lot

There’s a lot of talk about teens being “digital natives.” But for teens technology is just another way to maximize their social connections.

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Popularity-Seeking Teens Pursue The Cult Of Celebrity On DKBN
Technology, Generations Guest User 9/30/15 Technology, Generations Guest User 9/30/15

Popularity-Seeking Teens Pursue The Cult Of Celebrity On DKBN

The hottest media trend in the last few years has been the explosion of hyperlocal content as it has become clear that the masses cared most about themselves and their surroundings.

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What Kind Of Media Do Teens Like And Why?
Technology, Generations Guest User 9/30/15 Technology, Generations Guest User 9/30/15

What Kind Of Media Do Teens Like And Why?

For media companies, creating compelling content demands a lot more subtlety than promoting products. To engage teens, they have to understand the way they respond to the world.

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Technology Guest User 9/29/15 Technology Guest User 9/29/15

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Good Students Don't Do What They Are Told
Technology Guest User 9/29/15 Technology Guest User 9/29/15

Good Students Don't Do What They Are Told

The traditional providers of classroom teaching tools are failing to create the exciting atmosphere and empowering relationships teachers aspire to achieve.

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Why Do People Lie About Check-Ins on Foursquare?
Technology, AI Guest User 9/29/15 Technology, AI Guest User 9/29/15

Why Do People Lie About Check-Ins on Foursquare?

Foursquare has also cultivated some bizarrely anti-social behaviour in a subset of its users.

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Should We Trust Companies That Want Us To Use Our Real Names Online?
Technology, AI Guest User 9/29/15 Technology, AI Guest User 9/29/15

Should We Trust Companies That Want Us To Use Our Real Names Online?

The use of your real ID online has become an issue of moral uprightness — yet don’t we all want accountability and reliability for all users?

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Does Facebook Have An Intimacy Problem? What Marketers Need To Know About The Social Network
Technology, AI Guest User 9/29/15 Technology, AI Guest User 9/29/15

Does Facebook Have An Intimacy Problem? What Marketers Need To Know About The Social Network

In a poll, we found that most people wish that Facebook would help them deepen their friendships in the real world.

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The Value Of Digital Wear & Tear
Technology Guest User 9/29/15 Technology Guest User 9/29/15

The Value Of Digital Wear & Tear

As consumption moves into a digital world, there is growing demand for digital products to mimic the aesthetic appeal of wear and tear.

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500 Friends And No One To Call: Insights On The Reality Of Social Networking
Technology Guest User 9/29/15 Technology Guest User 9/29/15

500 Friends And No One To Call: Insights On The Reality Of Social Networking

Social networking was supposed to bring people closer. It hasn’t — and the stats from our recent survey prove it.

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The Best Wearables Will Be The Ones You Throw Away
Technology Guest User 4/7/15 Technology Guest User 4/7/15

The Best Wearables Will Be The Ones You Throw Away

When developers in wearables put less focus on creating long-term relationships with users, they can deliver more meaningful value to users in the moment.

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American Banker: Go Digital, But Don't Forget Banking's Human Factor
Finance, Technology Guest User 11/17/14 Finance, Technology Guest User 11/17/14

American Banker: Go Digital, But Don't Forget Banking's Human Factor

As banks digitize more of their services, the human factor can be lost. How can banks better understand the financial wellbeing of their customers?

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Fortune: Should Google Know Your Deepest And Darkest Secrets?
Technology Guest User 4/15/14 Technology Guest User 4/15/14

Fortune: Should Google Know Your Deepest And Darkest Secrets?

Instead of letting the tech industry invade your privacy in the name of their progress, it’s time to really ask — What do we really want as a society?

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