BBC: Can This Radio Detect Your Mood And Play Songs To Match?

by Adrian Lacey

[A]ffective applications [and computers] are ‘built to Western, Japanese or Chinese models, and emotions are different in other cultures’.
— Adrian Lacey

BBC Business spoke to Christian Madsbjerg, about affective computing as more consumer electronics propose to use such technology.

In the article, Christian Madsbjerg notes that "affective applications are "built to Western, Japanese or Chinese models, and emotions are different in other cultures".

From the article:
"He also points out that our bodies, and their physical context, are crucial to our moods and reactions. "An emotional response to a given commercial in the warm, dark room of the focus group may have no relation to the way that same commercial is perceived at home or on a subway platform," he argues.

A violinist soloing at Carnegie Hall at a high point in her career may be feeling exultant, but her face won't show it, he says, because she's concentrating so hard. A robot would struggle to interpret her "frozen" facial expression, he maintains."

Read the full piece here.

Christian Madsbjerg

In addition to working closely as an adviser to senior executives, Christian writes, speaks, and teaches on the practical application of the human sciences in business. His work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek. His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was published in the spring of 2017 by Hachette Book Group. His book The Moment of Clarity, co-written with ReD partner Mikkel B. Rasmussen and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages.

Christian is currently teaching at The New School in New York City and working on a new book about the power of observation. He studied philosophy and political science in Copenhagen and London and has a Masters from the University of London.

https://madsbjerg.com/
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