In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides an overview of Sensemaking, including theories about the concept from organizational behavior scholar, Karl Weick.

Christian speaks with HBR about 'sensemaking' as the ability to gather different types of data and integrate them including ways in which people feel, perceive and navigate their worlds.

Sometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.

Christian Madsbjerg speaks to data's use and abuse in a recent conversation with Alastair Dryburgh.

HBR reviews Christian Madsbjerg’s book, “Sensemaking,” which urges companies to understand the human beings represented in their data sets.

Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analyzing all our data.

Amidst rising emphasis on STEM fields, Christian argues for the importance of humanities and liberal arts in creating more empathetic people who are necessary in the workforce.

Christian Madsbjerg claims that this fixation on numbers ignores what makes us human.

In this excerpted review of "Sensemaking" by Christian Madsbjerg, Frank Rose discusses the bias against qualitative data, and its strengths in the world of business and tech.

The best CEOs can read a novel and a spreadsheet, ReD co-founder, Christian Madsbjerg, writes. His overarching message is that we should not forget that companies are made up of people and their customers are people, too.

ReD argues that cultural and behavioral context is important for affective applications to successfully read human emotions.

Christian Madsbjerg shares his favorite book pick of the year with Fortune. He explains how it shed light on the limitations of the natural sciences.

ReD comments on the importance of people’s lived experiences as being core to democracy in data-driven election campaigning.

Fast Company investigates apps made for the 1% and whether they are sparking interest.

The Financial Times highlights Ford’s reimagined approach to driving - borrowing a social sciences approach, they are able to better understand shifting consumer needs.

The Financial Times investigates Apple’s release of the Gold Watch. Will their decision to enter the luxury space backfire with consumers?

Big companies have a good sense of what consumers want when asked, but there’s a difference between what they say, and what they do - that’s where ReD comes in.

Christian Madsbjerg talks about the costly mistake brands make when they base decisions on rational assumptions, rather than human behavior.

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.