Mikkel Rasmussen speaks at TEDx Tottenham about the risk organizations run when they think “inside their head” about future business decisions based on orthodoxies and assumptions

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.

ReD cofounders speak with Bloomberg about ReD’s phenomenological foundation, methods, and impact for companies seeking to better understand their users.

Inc. discusses the importance of understanding your audience by empathizing with their perspective

ReD founders discuss the shortcomings of big data, and endorse the application of human sciences to better understand people and their motivations.

Mikkel Rasmussen tells FT about the unique value anthropologists add by working “without hypothesis.”