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ReD Associates
About ReD
Offerings
Perspectives
Careers
Contact
About ReD
Offerings
Perspectives
Careers
Contact
Features Guest User 12/31/15 Features Guest User 12/31/15

Talk At TEDx Tottenham: Thinking Outside Your Head

Mikkel Rasmussen speaks at TEDx Tottenham about the risk organizations run when they think “inside their head” about future business decisions based on orthodoxies and assumptions

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Interviews Guest User 2/23/14 Interviews Guest User 2/23/14

Smart People Podcast: Christian Madsbjerg And Mikkel B. Rasmussen

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.

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Features Christian Madsbjerg 2/20/14 Features Christian Madsbjerg 2/20/14

Bloomberg Businessweek: Heidegger's Marketing Secrets

ReD cofounders speak with Bloomberg about ReD’s phenomenological foundation, methods, and impact for companies seeking to better understand their users.

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Mentions Christian Madsbjerg 2/14/14 Mentions Christian Madsbjerg 2/14/14

Inc.: The Seinfeld Super Bowl Ad - A Marketing Lesson

Inc. discusses the importance of understanding your audience by empathizing with their perspective

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Interviews Guest User 2/13/14 Interviews Guest User 2/13/14

Data Informed: How The Social Sciences Can Help Data Scientists Understand Their Users

ReD founders discuss the shortcomings of big data, and endorse the application of human sciences to better understand people and their motivations.

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Features Mikkel B. Rasmussen 9/19/13 Features Mikkel B. Rasmussen 9/19/13

Financial Times: Close Observers Of Consumers

Mikkel Rasmussen tells FT about the unique value anthropologists add by working “without hypothesis.”

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