In this De Barometer video on ReD Associates, Martin Gronemann discusses ReD’s social sciences approach and how that cultivates discovery.

In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides an overview of Sensemaking, including theories about the concept from organizational behavior scholar, Karl Weick.

Christian speaks with HBR about 'sensemaking' as the ability to gather different types of data and integrate them including ways in which people feel, perceive and navigate their worlds.

Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analyzing all our data.

Amidst rising emphasis on STEM fields, Christian argues for the importance of humanities and liberal arts in creating more empathetic people who are necessary in the workforce.

The best CEOs can read a novel and a spreadsheet, ReD co-founder, Christian Madsbjerg, writes. His overarching message is that we should not forget that companies are made up of people and their customers are people, too.

ReD co-founders discuss their book The Moment of Clarity, emphasizing the importance of studying people beyond the spreadsheet.