About ReD > The Partner Group > Charlotte Vangsgaard
Charlotte Vangsgaard
Europe
Charlotte is focused on driving social impact in both nonprofit and commercial organisations. Across her diverse set of clients from iconic luxury goods to healthcare, Charlotte specialises in deriving commercial value from a strategy aligned around social possibilities. Today she is also spearheading change management strategies at some of the world’s largest foundations and corporations. All of her client work – as well as her most recent writing – explores innovative ways to apply social science theory to business problems.
Before joining ReD, Charlotte drove projects on poverty alleviation and economic development for the United Nations Development Programme in Cairo and Algiers before working for the Danish Government and the International Center for Corporate Accountability. She holds an MBA in International Business and Marketing and a Masters in Political Science.
Charlotte Vangsgaard is a partner at ReD’s Copenhagen office.
Latest Perspectives from Charlotte
How a deeper understanding of parental shame around tutoring can unlock educational benefits for children.
While funding for climate investment has increased dramatically, the human element is too often overlooked. Addressing these behavioural barriers is a vital part in unlocking the full impact of future climate solutions.
What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?
What can we learn from the luxury industry about making sustainability sustainable?
Strategic philanthropy does not have to mean a data-driven approach. Instead it embrace its humanist side.
How getting fans wrong led to chaos in European football, and what we have learned about getting fans right.
ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.
More and cheaper are no longer better. The middle class is more concerned with quality and experience.
In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?
Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.
The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.
ReD was tasked with understanding what shared values Egyptians had across religious, gender, age, and economic groups. As our project ended, the Arab Spring erupted.
PRESS
Charlotte Vangsgaard speaks to Vogue Business on how luxury brands are navigating the risks and tradeoffs of working in Russia.
The partner group at ReD Associates has acquired the remaining 49% stake in the company from Cognizant and is expanding the business.
A published letter to the editor of the FT on the luxury boom and why it’s here to stay.
Sandra Cariglio, Charlotte Vangsgaard and Alexis Jakubowicz outline why the future of Big Tech is about bets not only on technology, but on human behaviour.
On Monocle’s ‘The Entrepreneurs’ podcast, Charlotte Vangsgaard shares thoughts on ReD’s work on social impact.