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Offerings – industries > Mobility

Mobility, Automotive
& Aviation​

Building the next generation of mobility ecosystems and experiences​

Category and target group strategy​

Digital and emerging technology strategy​

Brand, sales and marketing strategy​

Product, service and experience requirements​

Product and service portfolio optimisation​

Building strategic innovation capabilities​

How We Help

ReD works with leaders of automotive, aviation, logistics, and MaaS and transportation services companies to go beyond generic future visions for mobility, and instead build a winning strategy by identifying and addressing the differentiating needs of the people, businesses, and cities they serve.​

Key Sectors​

Automotive manufacturing and retail​

MaaS and transportation services​

Airlines and aviation​

Logistics companies

“At Ford, we believe the key to creating products and experiences that truly make people’s lives better is to deeply understand our customers. Technology alone isn’t enough. So we’ve changed our product development process to focus on the customer experience – and not just the vehicle itself.”​

– Mark Fields,
former President and CEO, Ford Motor Company
on Sensemaking – ReD’s approach to strategy​

CONNECT

Want to learn more about our work ​in Mobility, Automotive & Aviation?

Get in touch ​​

Feature

Our white paper co-authored with Wisk on how the next generation of urban mobility offerings can deliver truly accessible experiences for all.

PODCAST

Can Holistic thinking prevent cities from becoming future hellscapes?

Apple podcast | Spotify

PERSPECTIVES

Featured
Wisk – New Opportunities for Equitable Transport
Mobility
Wisk – New Opportunities for Equitable Transport
Mobility

Our white paper co-authored with Wisk on how the next generation of urban mobility offerings can deliver truly accessible experiences for all.

Mobility
Phenomena S2 E1: Cities
Mobility, Technology
Phenomena S2 E1: Cities
Mobility, Technology

Post-lockdown, there is renewed enthusiasm and excitement around cities.

Mobility, Technology
Will the Metaverse Kill off the Car Industry?
Mobility, Technology
Will the Metaverse Kill off the Car Industry?
Mobility, Technology

How will businesses built around physical offerings, like automotive and mobility, stay valuable or even relevant to users of the metaverse?  

Mobility, Technology
You Can’t Disrupt the City
Mobility, Technology
You Can’t Disrupt the City
Mobility, Technology

Getting #mobilityasaservice ‘right’ is an ever-evolving challenge for cities the world over. How do mobile disrupters go wrong when they think of cities as hardware searching for software?

Mobility, Technology
CES 2020: Groundhog Day for Getting People Wrong
Technology, Mobility
CES 2020: Groundhog Day for Getting People Wrong
Technology, Mobility

In our tech practice, we monitor CES each year for provocative and disruptive innovations that might force us to rethink the tech landscape our clients live in.

Technology, Mobility
Riding with Heidegger: A New Perspective on the Premium Vehicle
Mobility, Consumer Goods
Riding with Heidegger: A New Perspective on the Premium Vehicle
Mobility, Consumer Goods

How Heidegger’s notion of dwelling helps understand problems with the vehicle space.

Mobility, Consumer Goods

Back to OFFERINGS

We advise leaders on Growth Strategy & Organisational Change

INDUSTRIES