Offerings – industries > TECHNOLOGY & MEDIA
Technology & Media
Building platforms and experiences that anticipate and shape the future
How We Help
Vision and value proposition development
AI and emerging technology strategy
Category and target group strategy
Technology, product and experience requirements
Adoption, engagement and go-to-market strategy
Building strategic innovation capabilities
ReD works with leaders in technology, media, and telecom to build future-ready strategies that respond to and anticipate people’s changing relationship with technology and media. Our approach widens the aperture beyond user-centricity and brings into focus the social and cultural dynamics of the ecosystems that their businesses are a part of and can shape.
Key Sectors
Social media
Consumer tech
Media and entertainment
Telecommunications
B2B technology and services
“The great thing about ReD is that they’re super smart, they are an unparalleled deliverer of that well-framed idea that’s going to help tell the story of what we need to do.”
– Mike Milley,
then Director of Samsung’s
Lifestyle Research Lab
CONNECT
Want to learn more about our work in Technology & Media?
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Feature
To influence the development of artificial intelligence, ethnographers must build more partnerships and new kinds of outputs. By Maria Cury, Mikkel Krenchel and Millie P. Arora
PODCAST
From users to people: how can algorithms become better at getting us right
Apple podcast | Spotify
PERSPECTIVES
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