About ReD > The Partner Group > Sandra Cariglio
Sandra Cariglio
US
Sandra is a trusted advisor to some of the world’s most iconic luxury, consumer, and retail brands, as well as clients in technology and media. She specialises in projects that use tailored, mixed-methods research to generate strategic frameworks that help brands anticipate and respond to social and cultural shifts at a product and marketing level. With extensive experience in the interplay between brands and cultural narratives, Sandra’s work has included foundational studies on what shapes different generational mindsets, how to make sustainability desirable, and the influence of cultural networks and norms on luxury consumption in Europe, US, and Asia.
Prior to joining ReD, Sandra worked as a journalist for Newsweek on Air and Haaretz and conducted large-scale research projects for Israeli start-ups. She holds a degree in philosophy and political science from Columbia University in New York and is fluent in French, Spanish, Hebrew, and English.
Sandra Cariglio is a partner at ReD’s New York office.
Latest Perspectives from Sandra
The introductory essay to our special series all about our changing relationship to flesh and the body.
Amanda Parkes, Chief Innovation Officer at Pangaia, on revolutionising the traditional fashion business model, pioneering a new language around materials and the future opportunities in high-tech naturalism.
A special edition of our podcast live from Paris, France, where we talk to British artist Maisie Cousins and Pernod Ricard’s head of cultural foresight Daphnée Hor about the body, perishability and the germ renaissance.
Episode 9 of season 2 of our Phenomena podcast with Sandra Cariglio and Polly Rodriguez – does sex still sell?
Our original short film, A Second Skin, part of our special series on Flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation.
Nikki Neuburger, Chief Brand Officer at lululemon, on building community from the ground-up, the importance of two-way dialogue to foster belonging among consumers, and navigating an increasingly polarised cultural landscape.
Despite a flurry of store closures, is brick-and-mortar retail on the verge of a post-pandemic comeback?
Any brand seeking to be relevant in the current cultural landscape must understand what it means to be a gamer.
This podcast explores which problems require interdisciplinary collaboration and how teams with radically different world views can get it right.
How should companies understand cultural signifiers in order to capture the spirit of a generation?
Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.
“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”
Press
The partner group at ReD Associates has acquired the remaining 49% stake in the company from Cognizant and is expanding the business.
What do the contradictory economic behaviours of Gen-Z tell us about this increasingly influential consumer geneation?
As business problems increasingly take on social and moral dimensions, is the era of small CSR gestures coming to an end?