Phenomena Episode 1: What is a Generation, anyway?
A ReD Associates Podcast
Humanising business strategy through the social sciences, one phenomenon at a time
In the first episode of Phenomena, we ask: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunberg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and how we might interpret differences about generational identity across cultures.
Host: Eliot Salandy Brown and Sandra Cariglio
Writer and Producer: Alexander Eve
[Banner image by mali desha, via Unsplash]