How will businesses built around physical offerings, like automotive and mobility, stay valuable or even relevant to users of the metaverse?  

Check out ReD Associates Partner Millie Arora podcast interview with NYSE's Inside the ICE House.

Clients have come to us asking for clues to the ‘next normal,’ and for ReD’s take on the social shifts that are most relevant to business. Like all our projects, we are taking a beginner’s mind in our response. As we embark on an exploratory study of social change, the questions raised in this letter are a sample of our working field guide.

How should companies understand cultural signifiers in order to capture the spirit of a generation?

Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.

There’s a lot of talk about teens being “digital natives.” But for teens technology is just another way to maximize their social connections.

The hottest media trend in the last few years has been the explosion of hyperlocal content as it has become clear that the masses cared most about themselves and their surroundings.

For media companies, creating compelling content demands a lot more subtlety than promoting products. To engage teens, they have to understand the way they respond to the world.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.